creative index technology

Become an intuitive enterprise: sense and shape markets

Today’s digital and mobile devices provide unprecedented access to information, products, and services across a variety of digital channels. Businesses need to create a seamless brand experience, projecting their brand clearly across the many touchpoints, channels, and devices their customers use. They also need to leverage analytics and the wealth of data available in and around the business to sense and shape market opportunities ahead of their competition. Such a digital strategy is an important step toward becoming an intuitive enterprise.

However, many organizations execute digital transformation through stand-alone initiatives—often developed in organizational silos—that hinder their ability to deliver a consistent omnichannel customer experience and leverage data analytics. Such organizations may be reactionary to customer needs, or responsive at best. An enterprise approach to digital strategy, on the other hand, can help create a seamless customer experience that supports a company’s brand, regardless of touchpoint, channel, or device. It also fosters the transparency and agility necessary to make informed decisions for quick response to rapid market changes. These are the characteristics of an intuitive enterprise, as it senses and shapes markets to continuously redefine the digital frontier.

creative index technology

How we can help

Our Digital Strategy practice helps executives understand, envision, and articulate digital as a business strategy and implement it across the enterprise, using a road map that delivers on the brand promise across channels, with clear ownership and accountability.

About our services
​Our services span client capability areas and customer engagement channels to drive digital transformations.

Capabilities-based services include:

Channel-based services include:

Bottom-line benefits

Digital workplace and digital collaboration

  • Digital strategy and transformation
  • Customer analytics and insights
  • Digital innovation
  • Digital sales
  • Digital marketing and customer engagement
  • Omni-channel strategy
  • Web strategy
  • Mobile strategy
  • Social strategy
  • Customer service
  • Aligning digital strategy with corporate strategy to increase the return on digital investments
  • Connecting and analyzing customer data for new insights to increase sales, customer loyalty, and customer experience while reducing cost-to-serve
  • Infusing products and services with digitally enabled features to transform and improve the customer experience and increase product or service value
  • Enabling a digital sales force that can lead to high-impact selling experiences and offer new channels for low-touch transactions
  • Engaging customers across traditional and digital channels with a consistent brand to improve return on marketing investment
  • Leveraging digital channels and tools for efficient, low-cost service that enriches the overall customer experience
  • Breaking down silos and empowering the organization to deliver an omnichannel brand experience

We find the best ways to upgrade a traditional workplace and transform employee experience with IT solutions that improve employee wellness, help control work-life balance, and drive performance.

With Microsoft Gold Collaboration and Content Competency, we apply our 14-year expertise in SharePoint consulting to deliver a full range of SharePoint solutions including intranets, web portals, web content management systems, solutions for document management, knowledge and innovation management, project management, and more.

creative index technologies

Ways to create more value

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Engage Leadership

Engage Leadership

Digital strategy is a CEO agenda item, often led by a chief digital officer.

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Embark on Journey Thinking

Embark on Journey Thinking

Companies should look at everything through the customers’ eyes and how they interact with the brand across all channels.

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Build Digital Capabilities

Build Digital Capabilities

Effective digital strategy is less about making one big bet and more about coordinating and integrating many small bets that connect to build “platforms.”

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Drive Integration

Drive Integration

Align processes and people to eliminate silos and increase access to and use of “intuitive” information.

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Focus on Speed and Momentum

Focus on Speed and Momentum

Early successes build momentum and secure the buy-in needed for later-stage investments.